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Deliverables

Content Audit

The content strategist MUST investigate both above and below the hood to ensure content is optimized for the user, search, SEO, machine learning and automation, artificial intelligence, chat, personalization, accessibility, analytics and reporting.

Content audit sample for Robin Japar's portfolio

Content audit sample

It's not enough to look at only the user-facing content when conducting your audit. Enterprise at scale means that content elements are deconstructed in order to move through modern enterprise tech stacks and be successfully reassembled in production. Defining all elements within the content experience is critical for success.

My content audit template accounts for all of these needs:

  • Accessibility descriptions

  • Audio/video transcriptions

  • Error messaging

  • Schema markup

  • User-facing content

  • Hyperlinks

  • Keywords

  • Alt text

  • html tags

  • Business logic (personalization)

  • Taxonomy

  • Tags (product group, task, audience, etc.)

  • eVARs

Visit the following blog articles to learn more about how I conduct content audits:

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