Deliverable

Content Strategy Brief

Content strategy brief sample

Award winning

My content strategy briefs are written in digital format and contain links and attachments to all of the supporting documentation: research, experimentation, user studies, prototypes, audits, etc.

A Content Strategy Brief identifies, prioritizes, and organizes the content elements, ensuring that you have useful and usable content that is well structured and easily found. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audiences.

Sets the goals for both the customer and the business

Establishes the Objectives & Key Results
Identifies the Key Performance Indicators

Determines the best content channels to reach the goals

Decides on the content types needed to best drive customer engagement

Visit the following blog articles to learn more about how I create content strategy briefs:

Here's my guide for creating a content strategy brief
Content strategy should be at the heart of personalized experiences

AT&T "GOal" Getter Award

Next: Friction Map