Robin Japar
Deliverable
Experience (Content) Model
Content modeling is the process of creating a sound, logical taxonomy structure for the content. More often than not, the traditional content model is not sophisticated enough for enterprise at scale. The experience model takes content modeling into the era of digital transformation.
I developed the experience model to demonstrate how content elements must be deconstructed and implemented to "move" through the technology stack successfully. This is a document of record from which UX designers, copy writers, product developers, and sustainment delivery teams operate from.
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Page URL
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Object
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Component name
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Fields
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Order
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Purpose
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Format
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Content strategy (component level)
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Business segments
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Actionable audiences
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Display logic
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Hyperlinks
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Key data attributes
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Accessibility requirements
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HTML tags
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SEO keywords (relevant)
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Schema markup
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Taxonomy
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Tags (product group, journey, audience)
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Analytic attributes
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Business requirements
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Error messaging
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Other meta data
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Other meta content
Award-winning Results
My experience models actually save organizations both time and money because they identify gaps and inter-dependencies reducing defects not only for the customer, but also for applications such as search, SEO, ML/AI & chat. By ensuring these applications receive the tags, taxonomies, context, and the meaning necessary to conduct their operations seamlessly, I improve discoverability of content by customers and technologies alike. Visit my blog article"Creating robust content models actually saves time in the long run," for more details on how I create experience (content) models!