Robin Japar
Robin Japar
Enterprise Content Strategy Leader
What’s your content challenge?
I work across teams to optimize content performance from end-to-end. My signature content strategy recipe cards, experience model documents, friction maps, and executive score cards ensure that content strategy is at the center of digital experiences no matter when, where, or how users choose to engage.
If you're looking for someone who can hit the ground running for your corporate client base, someone who not only has over 12 years of experience but is also leading in the art of enterprise content strategy at scale, then I am exactly that someone!
Skills
Not only do I identify underlying issues and make strategic recommendations for optimization, I also equip teams with the content roadmap necessary to keep them focused on the correct content goals — a best-in-class digital experience.
Content Optimization for
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End-users
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SEO & accessibility
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Personalization/automation
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Machine learning & artificial intelligence
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Tracking & analytics
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Dynamic content management
Through the practice of
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Content Audit & Analysis
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Research
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Design sprints
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Prototypes & proof of concepts
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User testing
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Experimentation
To deliver
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Content Strategy
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Content Model (experience model)
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Content Management (headless CMS)
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Executive Reports
Japar of Content
Japar of Content is a blog for the content strategy discipline. It contains many FREE and tricks that I’ve learned and enhanced over the past decade, modifying the traditional content deliverables to account for digital transformation! My goal is not only to provide you with relevant content strategy knowledge, but also the skills and tools needed to succeed in the discipline. That is why my articles contain free templates for you to add to your toolbox! Japar of Content is for educational purposes only; nothing is monetized. Be sure to subscribe if you’d like future articles to come to your email inbox.
