Robin's Portfolio
Welcome to a curated collection of my award-winning projects where human insight drives digital transformation. Each tile highlights work grounded in research, personalization, and thoughtful content strategy — designed to simplify complexity, strengthen user trust, and deliver measurable impact across enterprise platforms.
01
Enterprise Taxonomy
From fragmented content to a unified experience: architecting an enterprise taxonomy that was later showcased by ServiceNow.
02
Customer Journey Optimization
Reengineering a complex upgrade journey into a streamlined, customer-centered experience that improved clarity, trust, and engagement at a critical conversion point.
03
Enterprise Content Migration
Modernizing DirecTV’s digital ecosystem through a structured content migration that protected search performance, streamlined governance, and ensured seamless customer experience.
04
Enterprise Personalization Strategy
Transforming static content into adaptive journeys through a data-driven personalization framework that improved engagement, relevance, and conversion performance.
05
Offers Research & Optimization
Led behavioral research to optimize how promotional offers were structured and communicated, reducing friction and improving clarity within revenue-critical digital journeys.